Empowering Malaysian MSMEs to transition from traditional operations to AI-driven intelligence. Subsidies of up to 70% available for eligible sectors.
Applicants should satisfy these core requirements before submitting their application for the AIR-UP Program.
PMKS, Cooperatives and Professional Service Providers must be owned by at least 60% Malaysian citizens.
PMKS must be registered with SSM or hold a business license from the local authority. Cooperatives registered with SKM and Professional Service Providers registered under the relevant statutory or regulatory body are also eligible.
PMKS, Cooperatives and Professional Service Providers must have been in operation for a minimum of six (6) months.
Applicants must record an annual average sales turnover between RM50,000 and RM3,000,000 only.
Businesses that sell food, drinks, and retail products to customers.
Healthcare businesses such as clinics, pharmacies, and medical suppliers.
Businesses related to travel, hotels, and tourism services.
Businesses that produce goods, machinery, and electronic products.
Businesses related to vehicles, including sales, repair, and spare parts.
Businesses that provide services or sell goods, including consulting and logistics.
Businesses that sell products or services online.
Businesses related to aircraft, aviation, and space technology.
Explore the available focus areas and select the track that best matches your business goals, digital maturity and growth priorities.
Best for: Teams focused on content creation and high-performance web presence.
Key Focus: Mastering Magic Design, bulk content creation, and AEO (Answer Engine Optimization).
Fee: Up to 70% subsidy
Best for: Established businesses looking to scale using data and trust-based SEO.
Key Focus: Social media automation, building industry authority, and GA4 trend forecasting.
Fee: Up to 70% subsidy
Best for: Businesses seeking growth through ERP, POS, CRM and AI-driven market analysis while maintaining compliance.
Key Focus: Integrated core systems, predictive analytics, operational efficiency, smart automation and SST compliance.
Fee: Up to 70% subsidy
Best for: Businesses aiming to improve profitability and growth by reducing energy costs and strengthening regulatory compliance.
Key Focus: AI-powered marketing strategies, advanced energy management systems, operational resilience and cost efficiency.
Fee: Up to 70% subsidy
Get Started: Interested MSMEs can initiate their journey by submitting the Official Application Form.
Eligibility Check: Our team will evaluate your business against the program’s specific criteria to ensure a perfect strategic fit.
Expert Review: BeanSE will carefully review all submissions.
Fast Notification: Successful applicants will receive an approval notification within 7 working days.
Secure Your Spot: To finalize your enrollment in this subsidized program, payment must be completed within 7 days of receiving your approval.
Onboarding: Once payment is confirmed, you are officially part of the AIR-UP Program!
Schedule & Logistics: BeanSE will provide you with all the essential details regarding your assigned program dates and venue.
Don’t get left behind in the generative age. Apply now to claim your subsidy.
