Google Ad Grants helps nonprofits share their causes with the world.
Raise awareness, attract donors, and recruit new volunteers using Google search ads.
Google Ad Grants shows your message to people searching for nonprofits like yours.
Each qualifying nonprofit has access to up to $10,000 per month in search ads shown on Google.com. Additional Google Ads may be purchased in a separate account.
Get started with Ad Grantsby following these steps:
Step 1
Check Eligibility guidelines ✓ To be eligible for a Google for Nonprofits account, an organization must: ✓ Be registered as a charitable organization in one of the countries listed below. All organizations must also be verified as nonprofit organizations by Google for Nonprofits’ validation partner ✓ Meet the requirements in its own country. Find your country in the list to review the requirements. ✓ Organizations must be registered as a (i) Non-Governmental Organizations and Institutions eligible for tax-deductible gift (ii) Charitable Trust (iii) Youth Society (iv) Nonprofit Society (v) Nonprofit Company limited by guarantee (vi) Islamic Trust Endowment (vii) Mosque ✓ Agree to Google for Nonprofits Additional Terms of Service.
Your organization is not eligible for Google for Nonprofits if it is:
A governmental entity or organization A hospital or healthcare organization (charitable arms or foundations associated with healthcare organizations are eligible). A school, academic institution, or university (philanthropic arms of educational organizations are eligible).
Step 2
Verify Charity Status
Once we’ve verified your organization’s eligibility, you’ll be able to activate Google Ad Grants. Your organization must hold valid charity status in your country.
Step 3
Activate Ad Grants
You will need to use the same login email for your Google for Nonprofits and Ad Grant accounts. Sign in to Google for Nonprofits
Click “Activate Products” then “Get Started” under Google Ad Grants, complete the required information, and click “Activate” to submit your organization for review.
Step 4
Launch a Successful Ad Grants Campaign
Once your activation request has been approved and you’ve accepted the email invitation to your Ad Grants account, you can begin setting up your first campaign!